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How to Use Search Engine Marketing to Strengthen Your Brand

Brands need a strategy that uses paid SEM as well as organic SEO to establish authority and create a lasting impression with a curated user experience. Some companies still hesitate to invest in search engine marketing under the impression that paid ads don’t have an impact on purchasing behavior. After all, why pay for traffic […]
  • Posted by frank.budd
  • On December 10, 2019