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How to Use Search Engine Marketing to Strengthen Your Brand

Brands need a strategy that uses paid SEM as well as organic SEO to establish authority and create a lasting impression with a curated user experience. Some companies still hesitate to invest in search engine marketing under the impression that paid ads don’t have an impact on purchasing behavior. After all, why pay for traffic […]
  • Posted by frank.budd
  • On December 10, 2019
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Google: “The biggest trends impacting PPC are privacy and automation”

The bottom line on privacy is that user trust and business data involving customers must be shared with care as third-party tools gain importance with different search engines. Greatest businesses in the world are founded on user trust Prabhakar Raghavan, SVP of Google Ads, focused on the need for privacy, a growing concern among regulators. […]
  • Posted by frank.budd
  • On December 10, 2019
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Leave The Search Engine Marketing To The Pros: Important SEO Tips

If your company is attempting to have any sort of presence in the online world – and it seems nowadays that you can’t hope to successfully run a business without it – you’re likely to have come across issues related to SEO, or Search Engine Optimization. This particular aspect of making a name for yourself […]
  • Posted by frank.budd
  • On December 10, 2019
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Why Plastic Surgeons Should OPT-IN For Internet Marketing and SEO Services

Most plastic surgeons may not be into internet marketing and Search Engine Optimization (SEO) services. This is because they consider it a costly undertaking that may only force them to dig deeper into their pockets. What they may not know is that they are missing the chance to take their clinic a notch higher. Actually, […]
  • Posted by frank.budd
  • On December 9, 2019
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Content: The Indisputable Backbone Of Your Website SEO Strategy

Getty The growing importance of search engine optimization (SEO) when it comes to website marketing has left business owners scrambling to grab a piece of that organic traffic pie. In fact, according to a study, 61% of website owners identify “improving their organic presence” as their top marketing priority. Unfortunately, the increasing demand for SEO […]
  • Posted by frank.budd
  • On December 9, 2019
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5 Content Marketing Ideas for September 2019

Content marketing requires a steady stream of material, such as guides, articles, and podcasts. Often this material is the result of dozens of ideas. For September 2019, your business might choose to write an article about procrastination. Or it could publish a useful guide, or it might even start a podcast. Content marketing is the […]
  • Posted by frank.budd
  • On December 9, 2019
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How Is Influencer Social Media Marketing Changing?

To understand how influencer marketing is changing and how it needs to change further, consider the case of an actor from a popular U.S. sitcom. A marketing and advertising agency was using a social media scraping tool to index “influencers” into categories. This actor was tagged as being a good fit for marketing campaigns in […]
  • Posted by frank.budd
  • On December 9, 2019
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SEO Checklist for Higher Google Rankings in 2020 and Beyond [Infographic]

Are you looking for ways to increase Google rankings? Want to future-proof your website SEO for 2020 and beyond? The team from Leapfroggr share their SEO checklist to follow in this infographic.Here are some of the key steps they include: Market research Keyword research Content optimization Performance optimization Link building techniques Social media Conversion rate optimization […]
  • Posted by frank.budd
  • On December 6, 2019
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The Top 10 Digital Marketing Tools For 2020

With over 4.4 billion people online daily, the internet has to be the most effective medium to reach any audience through digital marketing. Digital marketing includes all marketing efforts that use electronic devices or the internet. It has many components such as social media, content, SEO, emailing, websites, search engines etc. that businesses can leverage […]
  • Posted by frank.budd
  • On December 6, 2019
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What Is Ethical SEO? (Search Engine Optimization)

Humans crave ethics. Ethically-sourced. Ethically-raised. We’re drawn to the idea of ethics because it gives us a framework to understand the impact of our existence. Humans study moral philosophy whether they intend to or not. We use our judgments about the rightness or wrongness of actions as a foundation for making our own decisions. The […]
  • Posted by frank.budd
  • On December 6, 2019
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