Email Marketing


Email MarketingEmail marketing continues to be a strong, and possibly the best, strategy to grow your business.

Want proof?

Email marketing ranks as the MOST effective marketing channel, beating out SEO, social media, and affiliate marketing.

Research data reveals that most people use email — and the number increases steadily every year.

For ten years in a row, email has consistently generated the highest ROI for marketers. For every $1 spent, email marketing generates $30+ in ROI and gives marketers the broadest reach of all the available channels. Email marketing is simply the best bet for business growth.

There are 3x more email accounts are Facebook and Twitter accounts… combined.

Email marketing delivers your message, and drives conversions.

When it comes to conversions, there isn’t a more powerful channel than email – the average click-through-rate (CTR) of an email campaign is around 3% whereas the average CTR from a tweet is around 0.5%. You are 6x more likely to get someone to click through to your website via email than you are from Twitter. Remember… your email subscribers have told you they want to hear from you – this isn’t typically the case with social.

On top of that, 4.24% of subscribers from email marketing buy something, as compared to 2.49% of visitors from search engines and 0.59% from social media.

The issue with social media platforms such as Facebook and Twitter, and Google, is that they’re owned and controlled by third parties – marketers are at the mercy of the changes they make to their platform and have no recourse.

Email isn’t owned or controlled by any one particular entity – it’s an open communication platform and there are a multitude of services that provide access to send and receive email.

Because of vast number of companies involved in email marketing, no one company can make changes that would have a widespread effect. When you invest  time and money into building and cultivating a great email list, your subscriber list will be an asset YOU own – you’ll be able to leverage your list without the threat of anyone limiting its effectiveness.


Email Marketing - Email Drip Campaign

An email drip marketing campaign is an email marketing strategy composed of multiple automated emails sent out at specific times and dates.

Your new “subscribers” will receive these emails after signing up through an email capture form and  will continue to receive your emails until the campaign ends.

The great thing about email drip campaigns is that they anticipate and follow the user’s actions through automated workflows. For example, if someone just filled out your form, you could have a sequence send them a Welcome email, and then, after 2 or 3 days, deliver additional content which could be information, educational, or a sales pitch.

Effective drip campaigns will help you achieve consistent growth and automate time-consuming and demanding manual tasks. They make your email marketing a lot easier!

Why You Need A Drip Campaign

Email drip campaigns are perfect for:

  • building your client list and converting subscribers into advocates through lead nurturing campaigns
  • segmenting your audience into targeted groups and sending them specific messaging based on their user interaction
  • restoring potentially lost revenue through renewals, reminder messages, abandoned cart campaigns, etc.
  • reinforcing your brand awareness
  • selling from multiple directions – multiple offers, multiple pitches

We have a huge archive/library of successful emails and email marketing drip campaigns we’ve designed, developed, written and managed over the years and can customize them for your campaigns.

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