Email marketing continues to be a strong, and possibly the best, strategy to grow your business.
Email marketing ranks as the MOST effective marketing channel, beating out SEO, social media, and affiliate marketing.
Research data reveals that most people use email — and the number increases steadily every year.
For ten years in a row, email has consistently generated the highest ROI for marketers. For every $1 spent, email marketing generates $30+ in ROI and gives marketers the broadest reach of all the available channels. Email marketing is simply the best bet for business growth.
There are 3x more email accounts are Facebook and Twitter accounts… combined.
Email marketing delivers your message, and drives conversions.
When it comes to conversions, there isn’t a more powerful channel than email – the average click-through-rate (CTR) of an email campaign is around 3% whereas the average CTR from a tweet is around 0.5%. You are 6x more likely to get someone to click through to your website via email than you are from Twitter. Remember… your email subscribers have told you they want to hear from you – this isn’t typically the case with social.
On top of that, 4.24% of subscribers from email marketing buy something, as compared to 2.49% of visitors from search engines and 0.59% from social media.
The issue with social media platforms such as Facebook and Twitter, and Google, is that they’re owned and controlled by third parties – marketers are at the mercy of the changes they make to their platform and have no recourse.
Email isn’t owned or controlled by any one particular entity – it’s an open communication platform and there are a multitude of services that provide access to send and receive email.
Because of vast number of companies involved in email marketing, no one company can make changes that would have a widespread effect. When you invest time and money into building and cultivating a great email list, your subscriber list will be an asset YOU own – you’ll be able to leverage your list without the threat of anyone limiting its effectiveness.