Humans crave ethics. Ethically-sourced. Ethically-raised. We’re drawn to the idea of ethics because it gives us a framework to understand the impact of our existence.
Humans study moral philosophy whether they intend to or not. We use our judgments about the rightness or wrongness of actions as a foundation for making our own decisions.
The ethics we adopt help define us personally and as a society.
Faced with our limited imprint on time and vastness of existence, let’s do what everyone does.
Let’s Google it.
Hey Google, What’s the Definition of Ethics in SEO?
“Ethical SEO can be defined as search engine marketing using only techniques and strategies that search engines consider to be acceptable.”
If we expand out on this thought, there are some interesting nuisances.
- Ethics are defined whether a search engine finds the technique or strategy acceptable.
- The companies that build search engines.
- Ethics are limited to techniques and strategies.
- Ethics are relative to each search engines.
Bots aren’t “moral” devices. Neither are websites.
Each search engine has its own version of what is acceptable. Two search engines could have acceptable strategies or techniques that directly conflict. You only have one site.
Ethical SEO for one search engine would be unethical for the other.
This is where real-life humans come in.
Whatever decisions are made, the code will inherit their stands of good as bad. It will carry their blind spots and biases.
Every digital asset inherits the ethics and power of the business they represent, the individuals contributing code and commentary, as well as behavior patterns of their users.
This ethical imprint is in how we differentiate optimization from manipulation. Does this engine accept the practice?
Both involve research and code changes.
Structured data markup is a fancy tech term for slipping a search engine a cheat sheet. That cheat sheet would be approved by some search engines and not others.
Does structured data have moral value? It is an action and it has a consequence.
For the original article click here: https://www.searchenginejournal.com/what-is-ethical-seo/318483/
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