Want to increase your traffic on a low (or non-existent) budget?
This isn’t a post where you’ll be recommended solo ads, Fiverr gigs, or any other low quality traffic generation strategies. And because of this, you’ll have to put in a lot of work to make these strategies deliver the results that you want.
But if you’re willing to put in the time needed, your website can become a customer acquisition machine.
Here are 3 cost effective methods to increase your site’s traffic:
#1. Promote Word of Mouth
If you already have an existing audience, the easiest and most cost effective way to get relevant traffic is by using worth of mouth. In the modern day and age, you can leverage ‘word of mouth’ through email and social media for immediate results.
In addition, customer acquisition costs are lower when a customer is referred. They are also more likely to turn into loyal customers that can promote your business for you.
For example, you could email your customers who have had a positive experience and ask for a referral. If you provided them with an exceptional product or service, they would be doing their friends a favor by referring you to them. It’s a win-win!
Best of all, this strategy is completely free.
#2. Leverage other people’s audience
Would you say no to free?
People love getting stuff sent to them, including the influencers in your niche. Why not create a mutually beneficial arrangement where you send them a sample of your product in exchange for a shout out?
There are a lot of options out there:
- Instagram influencers
- Reaching out to bloggers
- YouTube channels
- And so many more…
These people have an existing audience that would be time consuming for you to create.
Reach out to these people and see if they’d be willing to reach a mutually beneficial arrangement.And on top of being a quick way to generate extra traffic, 71% of marketers have found influencer marketing to deliver higher quality customer and traffic, when compared to other channels. This means every dollar you spend on influencer marketing will have a higher ROI compared to other channels.
#3. Search Engine Optimization
When you start ranking for keywords that convert visitors into customers, you have money flowing in on auto-pilot. Almost.
But before you get to this stage, you need to actually start ranking. And you also need to find the keywords that convert.
You could pay a specialist or agency to do this. However costs vary greatly, with the average cost of an SEO professional running at $75-$200 per hour. While SEO is a constantly evolving and broad topic, the key areas you should focus on as a beginner are:
- On-page SEO (meta-tags, keywords, content quality)
- Technical SEO (crawl errors, sitemaps, broken links)
- Off-page SEO (backlinks, social signals, authority)
For the original article click here: https://www.business2community.com/digital-marketing/3-cost-effective-strategies-to-generate-traffic-in-2019-02230762
Are you ready to explode your site traffic?
We are Marketing Consultants, SEO experts, Internet Marketing Strategists, and Google AdWords Pay-Per-Click (PPC) Campaign specialists.
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Frank has consulted with numerous legal and professional firms, online retailers, and service providers.
He has held numerous seminars demonstrating the finer, more successful SEO strategies for appearing on Google’s first page. To date, company after company after company has enjoyed Google first page status.
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- Posted by frank.budd
- On December 6, 2019
- 0 Comment