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What Is Ethical SEO? (Search Engine Optimization)

Humans crave ethics. Ethically-sourced. Ethically-raised. We’re drawn to the idea of ethics because it gives us a framework to understand the impact of our existence. Humans study moral philosophy whether they intend to or not. We use our judgments about the rightness or wrongness of actions as a foundation for making our own decisions. The […]

3 Effective Strategies to Generate Traffic

Want to increase your traffic on a low (or non-existent) budget? This isn’t a post where you’ll be recommended solo ads, Fiverr gigs, or any other low quality traffic generation strategies. And because of this, you’ll have to put in a lot of work to make these strategies deliver the results that you want. But […]

Digital Marketing and SEO is a Marathon, Not a Sprint

‘There are a lot of SEO experts and social media management gurus out there to help mom-and-pop business owners.’ If there’s one thing I hear all the time while I’m out in the field talking to business owners, it’s this: “I don’t know how to improve my online presence, appear higher in Google or handle […]

5 Tips for an International Digital Marketing Strategy

Digital marketing refers to the promotion of products with the aid of digital technologies, primarily through the internet. It entails the production of digital marketing materials to be distributed across multiple online channels including email, websites, blogs, social media and games, as well as audio and video streaming. It is inherently already an international advertising […]

How to Strategically Choose Your PPC Budget

Thinking about starting a Google ads campaign? Great! Deciding on a budget that will move the needle and make a significant impact on your business is a critical step. Paid search ads are a powerful way to position your business’ messaging at the top of Google’s Search Engine Results Page (SERP) to share valuable key […]

Top 5 Not-So-Obvious Social Media Marketing Mistakes To Avoid

Social media marketing done right can win you customers for life. Done wrong, it can cost you dearly. Before you even read this, make sure you aren’t making either of the classic, obvious, social media mistakes — having a private profile or still using a personal account when you should switch to a business account. […]

5 Content Marketing Ideas

Content marketing requires a steady stream of material, such as guides, articles, and podcasts. Often this material is the result of dozens of ideas. For September 2019, your business might choose to write an article about procrastination. Or it could publish a useful guide, or it might even start a podcast. Content marketing is the […]

How Is Influencer Social Media Marketing Changing?

To understand how influencer marketing is changing and how it needs to change further, consider the case of an actor from a popular U.S. sitcom. A marketing and advertising agency was using a social media scraping tool to index “influencers” into categories. This actor was tagged as being a good fit for marketing campaigns in […]