Dental Practice Marketing

Elevate Your Dental Practice with Cutting-Edge Digital Marketing

In today’s competitive healthcare landscape, a strong online presence is crucial for dental practices to thrive. Our tiered digital marketing packages – VIP, Elite, and Deluxe – are designed to help dentists like you stand out, attract more patients, and grow your practice. We will implement these strategies for you so you can concentrate on YOUR business.

Because there is no silver bullet for marketing ANY product or service, we take an Omni-channel approach. The Omni-channel strategy will get you in front of more potential clients because we hit them from a number of relevant angles and platforms. Simply running a Paid Search campaign isn’t enough. Just optimizing your web site for the search engines won’t be enough.

And we don’t take a ONE-SIZE-FITS-ALL approach – no two practices are the same. Why shouldn’t YOUR practice be treated as special as we know it is? We’ll be sure to learn about and understand your practice so that we can develop a strategy of pre-eminence that is second to none.

Marketing is crucial for the growth of a dental practice for several reasons. First, it helps establish and enhance the practice’s brand identity, making it memorable to potential patients. In a competitive market, effective marketing differentiates a practice from others, highlighting its unique services and values.

A comprehensive marketing strategy can lead to significant growth. According to a study by the American Dental Association, practices that actively engage in marketing see an average patient growth rate of 10-30% per year. Digital marketing efforts, such as search engine optimization (SEO) and social media engagement, can yield an impressive return on investment. For instance, practices utilizing SEO effectively can increase their website traffic by up to 50%, translating to a higher patient acquisition rate.

Moreover, practices that invest in patient retention strategies, including email marketing and patient referral programs, can see an increase of 30% in repeat visits. A strong online presence, including positive patient reviews and testimonials, can enhance credibility, attracting new patients and retaining existing ones.

Implementing strategic marketing can not only drive new patient growth but also foster loyalty among current patients, ultimately resulting in a thriving dental practice. With the potential for significant increases in patient volume and revenue, prioritizing marketing is an essential investment for any dental practice aiming for sustainable growth.

 

By choosing one of our marketing packages, you’ll experience:

  1. Increased visibility: Boost your online presence and reach more potential patients through optimized search rankings, social media, Patient Reviews, targeted display and video advertising. When potential patients can’t/don’t find you when they need you, to them you’re invisible, and they’ll go to a practice they CAN find.
  2. Enhanced credibility: Showcase your expertise and build trust with professionally-crafted content and a polished online image.
  3. Patient engagement: Connect with your audience through social media and email marketing, fostering loyalty and encouraging referrals.
  4. Time and cost efficiency: Focus on what you do best – providing excellent dental care – while we handle your marketing needs.
  5. Measurable results: Track your return on investment with detailed analytics and reporting, allowing you to make data-driven decisions.
  6. Competitive edge: Stay ahead of other local dental practices with cutting-edge digital strategies tailored to your unique needs.

Whether you choose our VIP, Elite, or Deluxe package, you’ll be investing in your practice’s future success. Let us help you transform your online presence and watch your patient base grow.

VIP DENTAL PRACTICE MARKETING PACKAGE

– Update Website content – Ensure consistent look, feel, and messaging across all pages of the website. Improve and/or present a clear, consistent USP. Ensure a good/productive user experience. Produce content and graphics/images for main pages.

– Blog/Article Development and Posting – Develop and write content for blogs and articles. Produce interesting graphics/images for each blog/article.

– Search Engine Optimization – Optimize website for higher page ranking for major keywords/keyword phrases; monitoring of Google Analytics; regular updating of Google Search Console improves search engine ranking.

– Update and improve Google Business Profile – Scour the internet for inaccurate information – Name, address, phone number – and update listings.

– Google Ads Management – Keyword research; constant writing and testing of new ads; development of landing pages for multiple services with effective calls-to-action; produce lead magnet; produce email capture form; testing; monitoring; optimizing ads.

– Facebook Ads Management – Keyword research; constant writing and testing of new ads; development of landing pages for multiple services with effective calls-to-action; produce lead magnet; produce email capture form; testing; monitoring; optimizing ads.

– Social Media posting – Posting content to Social Media platforms – Facebook, Instagram, Twitter (X)?

– Email Nurture/follow-up campaigns – Write emails – subject lines and body copy; produce creative for nurture and follow-up emails.

– Video Production/Commercials – Video spots – 8 / year (does not include Ad Spend)

$795/week; billed on 28-day schedule

 

ELITE DENTAL PRACTICE MARKETING PACKAGE

– Update Website content – Ensure consistent look, feel, and messaging across all pages of the website. Improve and/or present a clear, consistent USP. Ensure a good/productive user experience. Produce content and graphics/images for main pages.

– Blog/Article Development and Posting – Develop and write content for blogs and articles. Produce interesting graphics/images for each blog/article.

– Search Engine Optimization – Optimize website for higher page ranking for major keywords/keyword phrases; monitoring of Google Analytics; regular updating of Google Search Console improves search engine ranking.

– Google Ads Management – Keyword research; constant writing and testing of new ads; development of landing pages for multiple services with effective calls-to-action; produce lead magnet; produce email capture form; testing; monitoring; optimizing ads.

– Social Media posting – Posting content to Social Media platforms – Facebook, Instagram, Twitter (X)?

– Email Nurture/follow-up campaigns – Write emails – subject lines and body copy; produce creative for nurture and follow-up emails.

– Video Production/Commercials – Video spots – 4 / year (does not include Ad Spend)

$475/week; billed on 28-day schedule

 

DELUXE DENTAL PRACTICE MARKETING PACKAGE

– Update Website content – Ensure consistent look, feel, and messaging across all pages of the website. Improve and/or present a clear, consistent USP. Ensure a good/productive user experience. Produce content and graphics/images for main pages.

– Blog/Article Development and Posting – Develop and write content for blogs and articles. Produce interesting graphics/images for each blog/article.

– Search Engine Optimization – Optimize website for higher page ranking for major keywords/keyword phrases; monitoring of Google Analytics; regular updating of Google Search Console improves search engine ranking.

– Update and improve Google Business Profile – Scour the internet for inaccurate information – Name, address, phone number – and update listings.

– Social Media posting – Posting content to Social Media platforms – Facebook, Instagram, Twitter (X)?

– Email Nurture/follow-up campaigns – Write emails – subject lines and body copy; produce creative for nurture and follow-up emails.

$325/week; billed on 28-day schedule