Blog – Marketing Strategies

  • By frank.budd
  • Posted December 3, 2019

How Artificial Intelligence is Changing the Landscape of Digital Marketing

From startups to large firms–everyone is opting for AI-powered digital marketing tools to enhance campaign planning & decision making Artificial Intelligence (AI) is no longer the next big thing, it is now a big thing now in digital marketing. All digital marketing operations are now affected by AI-powered tools. From startups to large firms are […]
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  • By frank.budd
  • Posted November 30, 2019

How to Use Search Engine Marketing
to Strengthen Your Brand

Brands need a strategy that uses paid SEM as well as organic SEO to establish authority and create a lasting impression with a curated user experience. Some companies still hesitate to invest in search engine marketing under the impression that paid ads don’t have an impact on purchasing behavior. After all, why pay for traffic […]
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  • By frank.budd
  • Posted November 28, 2019

Google: “The biggest trends impacting PPC are privacy and automation”

The bottom line on privacy is that user trust and business data involving customers must be shared with care as third-party tools gain importance with different search engines. Greatest businesses in the world are founded on user trust Prabhakar Raghavan, SVP of Google Ads, focused on the need for privacy, a growing concern among regulators. […]
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  • By frank.budd
  • Posted November 26, 2019

Leave The Search Engine Marketing To The Pros: Important SEO Tips

If your company is attempting to have any sort of presence in the online world – and it seems nowadays that you can’t hope to successfully run a business without it – you’re likely to have come across issues related to SEO, or Search Engine Optimization. This particular aspect of making a name for yourself […]
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  • By frank.budd
  • Posted November 24, 2019

Why Plastic Surgeons Should OPT-IN For
Internet Marketing and SEO Services

Most plastic surgeons may not be into internet marketing and Search Engine Optimization (SEO) services. This is because they consider it a costly undertaking that may only force them to dig deeper into their pockets. What they may not know is that they are missing the chance to take their clinic a notch higher. Actually, […]
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  • By frank.budd
  • Posted November 20, 2019

Content: The Indisputable Backbone Of Your Website SEO Strategy

Getty The growing importance of search engine optimization (SEO) when it comes to website marketing has left business owners scrambling to grab a piece of that organic traffic pie. In fact, according to a study, 61% of website owners identify “improving their organic presence” as their top marketing priority. Unfortunately, the increasing demand for SEO […]
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  • By frank.budd
  • Posted November 18, 2019

5 Content Marketing Ideas

Content marketing requires a steady stream of material, such as guides, articles, and podcasts. Often this material is the result of dozens of ideas. For September 2019, your business might choose to write an article about procrastination. Or it could publish a useful guide, or it might even start a podcast. Content marketing is the […]
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  • By frank.budd
  • Posted November 16, 2019

How Is Influencer Social Media Marketing Changing?

To understand how influencer marketing is changing and how it needs to change further, consider the case of an actor from a popular U.S. sitcom. A marketing and advertising agency was using a social media scraping tool to index “influencers” into categories. This actor was tagged as being a good fit for marketing campaigns in […]
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  • By frank.budd
  • Posted November 14, 2019

SEO Checklist for Higher Google Rankings

Are you looking for ways to increase Google rankings? Want to future-proof your website SEO for 2020 and beyond? The team from Leapfroggr share their SEO checklist to follow in this infographic.Here are some of the key steps they include: Market research Keyword research Content optimization Performance optimization Link building techniques Social media Conversion rate optimization […]
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  • By frank.budd
  • Posted November 12, 2019

10 Top Digital Marketing Tools

With over 4.4 billion people online daily, the internet has to be the most effective medium to reach any audience through digital marketing. Digital marketing includes all marketing efforts that use electronic devices or the internet. It has many components such as social media, content, SEO, emailing, websites, search engines etc. that businesses can leverage […]
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