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  • By frank.budd
  • Posted December 6, 2019

3 Effective Strategies to Generate Traffic in 2019

Want to increase your traffic on a low (or non-existent) budget? This isn’t a post where you’ll be recommended solo ads, Fiverr gigs, or any other low quality traffic generation strategies. And because of this, you’ll have to put in a lot of work to make these strategies deliver the results that you want. But […]
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  • By frank.budd
  • Posted December 6, 2019

Digital marketing and SEO is a marathon, not a sprint

‘There are a lot of SEO experts and social media management gurus out there to help mom-and-pop business owners.’ If there’s one thing I hear all the time while I’m out in the field talking to business owners, it’s this: “I don’t know how to improve my online presence, appear higher in Google or handle […]
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  • By frank.budd
  • Posted December 6, 2019

5 Tips for an International Digital Marketing Strategy

Digital marketing refers to the promotion of products with the aid of digital technologies, primarily through the internet. It entails the production of digital marketing materials to be distributed across multiple online channels including email, websites, blogs, social media and games, as well as audio and video streaming. It is inherently already an international advertising […]
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  • By frank.budd
  • Posted December 5, 2019

5 Basic SEO Best Practices You Can Learn from Major Travel Companies

1. Home Page Text In my opinion, text content on the home page is one of the most overlooked SEO tactics. I mean, it’s been around forever, but plenty of sites ignore the home page and just use it as a pretty portal page. If you’re a paid-ads focused brand, or in the fashion industry […]
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  • By frank.budd
  • Posted December 5, 2019

How to Strategically Choose Your PPC Budget

Thinking about starting a Google ads campaign? Great! Deciding on a budget that will move the needle and make a significant impact on your business is a critical step. Paid search ads are a powerful way to position your business’ messaging at the top of Google’s Search Engine Results Page (SERP) to share valuable key […]
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  • By frank.budd
  • Posted December 5, 2019

3 Digital Marketing Trends That Can Bring You Closer To Your Customers

To stay in business, you have to go where the consumers are, and consumers are online more than ever. In fact, “more than a quarter of U.S. adults say they’re ‘almost constantly online.’” This is one of the more startling statistics from Mary Meeker’s annual Internet Trends Report, which includes observations on how consumer behaviors […]
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  • By frank.budd
  • Posted December 5, 2019

8 Steps to a Kick Ass Social Media Marketing Strategy

How exactly does Google go about figuring out where to rank your posts? One thing to always keep in mind- to what degree are your posts (and your website where such posts appear) managing to ‘best’ meet internet browser search queries? And of course what do we mean by ‘best’? Figuring SEO strategy and overall […]
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  • By frank.budd
  • Posted December 5, 2019

Top 12 Video Statistics to Boost Your 2020 Online Marketing Strategy

Are you planning your marketing strategy for the year ahead? Want to better understand how and why video should form a big part of your efforts? The listing highlights a range of key considerations for video content, including Facebook video viewing habits, Instagram video engagement, and more. Check out the infographic below for more detail. Are […]
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  • By frank.budd
  • Posted December 3, 2019

Top 5 Not-So-Obvious Social Media Marketing Mistakes To Avoid

Social media marketing done right can win you customers for life. Done wrong, it can cost you dearly. Before you even read this, make sure you aren’t making either of the classic, obvious, social media mistakes — having a private profile or still using a personal account when you should switch to a business account. […]
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  • By frank.budd
  • Posted December 3, 2019

Digital Marketing Mistakes That Can Derail Your Business

In this online-consumer age, it can make or break growth and survival. Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they have, it’s easy to understand why thoughtful digital marketing can make or break a […]
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