With over 4.4 billion people online daily, the internet has to be the most effective medium to reach any audience through digital marketing. Digital marketing includes all marketing efforts that use electronic devices or the internet. It has many components such as social media, content, SEO, emailing, websites, search engines etc. that businesses can leverage to connect with current and prospective customers. It is budget friendly, versatile and traceable so an enterprise can find out fast which ad, blog or post brought prospects who became clients. Here are the digital marketing tools that can improve a brand’s marketing from good to great.
Social Media Marketing Tools
SnatchBot is one of the best chatbot platforms available. It allows users to communicate with customers through a wide variety of interactions to deliver unique and relevant content, answer FAQs and send out breaking-news updates. It can build bots for Facebook Messenger, Slack, SMS, Telegram, Line, Skype, Webchat, and others. No programming is required to use its functions and built-in features such as action buttons, translations, payment processing, and email extractions. The CTO, Avi Benezra provides frequent news updates about artificial intelligence.
Hootsuite is a user-friendly, and versatile social media management tool that helps users to schedule social messages in advance so that the brand is online 24/7 interacting with consumers.
4. Social Report
Social Report helps brands to manage and monitor their social media accounts. Brands can easily find out if their activity is making sense and whether investing time on social media is worth it. They can also track the performance of their paid ad.
SEO Marketing Tools
Ahrefs is a SEO tool that helps users to figure out keywords and the number of backlinks required to reach page 1 on Google using those keywords. It also shares competitors’ information and sends alerts each time a website ranks for a particular keyword.
Email Marketing Tools
MailChimp helps brands to build lists to which they can send out campaigns. It is super-intuitive and easy to use. It also integrates with Salesforce and provides a variety of useful statistics for performance analysis and tracking progress. MailChimp is free for small lists.
Tools for SEO Optimization
Brands need to know whether their websites are working, whether they are getting leads and whether their target audience is responding well to content. There are tools that can help them with this information.
8. Google Analytics
Google Analytics is a free one-on-one digital marketing tool which tells a brand what is working for it and what is not. For example, the report will say which pages are doing well, which content is popular with the audience, which AdWords campaigns are doing well, etc. and breaks it down by country, campaign, etc. Every brand needs it.
Hotjar provides heat maps about visitors’ behavior on a website. Brands can learn which part of their website users spend most time on and which content is not performing well. Then they can make changes to make sure they have information that resonates with their customers.
Kissmetrics is an analytical tool that provides a comprehensive viewpoint of a brand’s website, particularly the customers’ entire journey through the sales funnel. This helps brands to understand which market segments respond to their content and why.
For the original article click here: https://www.besttechie.com/top-10-digital-marketing-tools-2020/
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- Posted by frank.budd
- On December 6, 2019
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