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10 Top Digital Marketing Tools

With over 4.4 billion people online daily, the internet has to be the most effective medium to reach any audience through digital marketing. Digital marketing includes all marketing efforts that use electronic devices or the internet. It has many components such as social media, content, SEO, emailing, websites, search engines etc. that businesses can leverage […]

5 Basic SEO Best Practices You Can Learn from Major Travel Companies

1. Home Page Text In my opinion, text content on the home page is one of the most overlooked SEO tactics. I mean, it’s been around forever, but plenty of sites ignore the home page and just use it as a pretty portal page. If you’re a paid-ads focused brand, or in the fashion industry […]

3 Digital Marketing Trends That Can Bring You Closer To Your Customers

To stay in business, you have to go where the consumers are, and consumers are online more than ever. In fact, “more than a quarter of U.S. adults say they’re ‘almost constantly online.’” This is one of the more startling statistics from Mary Meeker’s annual Internet Trends Report, which includes observations on how consumer behaviors […]